CPG Executive Alfie Vivian Named CEO of Newly Independent Company Yellow Wood Extends Position as Leading Health and Beauty Investor with Global Brand Portfolio Retail Sales of Over $3 Billion BOSTON, June 6, 2024 /PRNewswire/ -- Yellow Wood Partners LLC ("Yellow Wood"), a Boston-based private equity firm focused on investing in consumer brands and companies, today announced that it has completed the acquisition of Elida Beauty brands from Unilever (NYSE: UL). The Elida Beauty portfolio of storied consumer ...