McDonald's loses ‘Chicken Big Mac' trademark in battle with Irish fast-food chain
MCDMcDonald's(MCD) New York Post·2024-06-05 23:33

McDonald’s was stripped of trademark rights to the “Chicken Big Mac” in the European Union after not using the name for five consecutive years, the region’s second top court said on Wednesday, The decision by the Luxembourg-based General Court was a partial win for Irish rival Supermac’s in its long-running trademark dispute with the Chicago- based fast food giant. “The evidence which was submitted by McDonald’s does not provide any indication of the extent of use of the mark in connection with those goods, ...