Yum! Brands, Inc. (YUM) is likely to benefit from digital efforts, strong Taco Bell performance and menu innovation. Also, the focus on expansion initiatives bodes well. However, dismal comps, the Middle East conflict and high costs are a concern. Let us discuss the factors that highlight why investors should retain the stock for now. Factors Driving Growth Yum! Brands implemented various digital features in mobile and online platforms across all brand segments to enhance the guest experience. The company i ...