Somebody pours cola from a bottle into a glass on a table. Dreamer Company In dividend investing, brand quality is of the utmost importance. This is especially so when investing in consumer-facing businesses. Why do I make this claim? Because the more loyal customer base that a product portfolio has, the greater pricing power it is afforded. That tends to convert into steadily increasing sales and earnings, which ultimately supports the rising dividend payments that I am pursuing. When it comes to consume ...