Dick's Sporting Goods: Shoppers Demand More Experiential Stores
DKSDick's Sporting Goods(DKS) pymnts.com·2024-05-30 04:56

With eCommerce meeting shoppers’ demand for convenience, consumers increasingly expect more from the physical store experience like immersive, engaging offerings. Athletic retailer Dick’s Sporting Goods shared on a call with analysts Wednesday (May 29) discussing its first- quarter 2024 earnings results that its new, more experiential House of Sport stores, which now comprise 14 locations, are catering to this evolving demand. “We are creating an experience that people cannot get anywhere else,” Dick’s Spor ...