Klaus Vedfelt In Malcolm Gladwell's book The Tipping Point, the New York Times best-selling author explains how social epidemics function like viruses, growing gradually until they reach a critical mass (the tipping point) and explode. In the book, Gladwell describes various types of "connectors" who are so-called specialists who know many people and can spread information widely. Gladwell also describes a "maven" as an information specialist who is always gathering and retaining information. They love shar ...