Procter and Gamble HQ, Cincinnati, Ohio sharrocks Thesis: Procter & Gamble Shows Excellence In Capital Allocation, Beyond CPG Industry Volatility The Procter & Gamble Company (NYSE:PG) is a global leader in the Consumer Packaged Goods (CPG) category. While I believe P&G is a good innovator in CPG, the overall category is mature, and short-term challenges are to be expected. These include cyclical decreases in consumer demand, foreign currencies fluctuation and more broadly the fight to avoid commoditization ...