Mattel (MAT) Expands Digital Partnership With Outright Games
MATMattel(MAT) zacks.com·2024-05-23 23:46

Mattel, Inc. (MAT) has announced a strategic multi-year partnership with Outright Games, a top publisher of family-friendly interactive entertainment. This collaboration will launch three new games — Matchbox Driving Adventures, Monster High: Skulltimate Secrets and Barbie Project Friendship — across all consoles and PCs before the end of 2024. This partnership is a significant step in Mattel's strategy to deepen engagement in the digital gaming sector. Leveraging its iconic brands, Mattel aims to create co ...