Altria Group, Inc. (MO) has effectively leveraged its pricing power and strategic pivot toward smoke-free products to navigate market uncertainties. These upsides have been helping this tobacco giant stay firm despite facing declining cigarette volumes. Harnessing Pricing Power Altria's robust pricing strategy has been essential in maintaining stability amid industry challenges. While elevated prices may potentially discourage cigarette consumption, it is seen that smokers tend to absorb price increases owi ...