Global Study Finds Consumers Are Open to AI Companions BUT Are Worried About Maintaining Human Connections
IPG(IPG) Newsfilter·2024-05-23 20:00New York, NY, May 23, 2024 (GLOBE NEWSWIRE) -- Momentum Worldwide, a global experiential marketing agency that is part of Interpublic Group (NYSE:IPG), has released the findings of a global study that uncovers consumers' willingness to use AI to connect with each other and the world around them, as 93% encounter difficulty making new friends or joining new communities. The Connecting Consumers report by Momentum Worldwide found technology is seen as an enabler to connections, with 46% open to an AI or augme ...