New Veeva Pulse Findings Show Connected Engagement Creates an Advantage as HCP Access Drops
VEEVVeeva(VEEV) Prnewswire·2024-05-23 19:03

With less than half of HCPs now accessible, coordinated engagement across sales, marketing, and medical makes the most of limited time PLEASANTON, Calif., May 23, 2024 /PRNewswire/ -- Veeva Systems (NYSE: VEEV) today unveiled the latest findings from its Veeva Pulse Field Trends Report. The analysis finds that healthcare professional (HCP) access has returned to its pre-pandemic state. Today, 45% of HCPs are accessible to biopharmas compared to 60% eighteen months ago, with half restricting engagement to th ...