America's number one frozen beverage brings deliciously fruity new flavor to cereal lovers NASHVILLE, Tenn., May 22, 2024 /PRNewswire/ -- America's favorite frozen beverage is getting a little loopy! The ICEE Company, a subsidiary of J&J Snack Foods Corp. (NASDAQ: JJSF), announced today a collaboration with WK Kellogg Co to reimagine the deliciously fruity Froot Loops cereal flavor into a fun frozen treat. ICEE's new Froot Loops flavor is available at retailers nationwide, including Maverik, K&G, Meijer Gas ...