Shares of the app-promoting platform look less appealing than those of the publisher-minded advertising middleman PubMatic.Up more roughly 700% since the end of 2022, AppLovin (APP -0.89%) stock might look a bit intimidating to jump into now. There may not be enough near-term upside left to tap, while the potential for profit-taking is huge.If you're not keen on AppLovin and feel like you've missed the easy gains with it, but are  interested in plugging into the same core craze that catapulted AppLovin shar ...