How Toyota's Tacoma became king of the U.S. midsize truck market
TMToyota(TM) cnbc.com·2024-05-18 20:00

The American pickup truck market is dominated by domestic brands, primarily Ford, Chevrolet, GMC and Ram. U.S. brands benefit from a loyal buyer base, and a 25% tax on imported trucks. But the Toyota Tacoma shows how a foreign automaker can find and control a niche within that market. The top-selling full-size pickup line is Ford's F-Series, especially the F-150, which is also the bestselling vehicle in America, according to Edmunds. GM and Ram pickups trail Ford, which also has the top-selling compact pick ...