Unveils Special Workshop Experience Designed to Transcend the Screen by Bringing IF Characters "To Life" for Fans ST. LOUIS, May 16, 2024 /PRNewswire/ -- Build-A-Bear Workshop, Inc. (NYSE: BBW) is thrilled to announce the in-store celebration of the upcoming Paramount Pictures feature film, IF, in theatres May 17, through its longstanding partnership with Paramount Consumer Products. Written and directed by John Krasinski, IF is about a girl who discovers that she can see everyone's imagery friends – and wh ...