Sales are surging as awareness grows.Shares of shoe company On Holding (ONON 15.51%) jumped to new 52-week highs on Tuesday after the company reported financial results for the first quarter of 2024. As of 10:30 a.m. ET, On stock was up 15%.Consumers are buying more shoes directly from OnOn is based in Zurich, and reports its earnings results in Swiss francs. But I'll reference the approximate U.S. dollar equivalent for simplicity.In Q1, On generated record quarterly net sales of over $560 million, which wa ...