Starbucks is facing a number of challenges right now, and consumers may be opting for an up-and-coming chain as an alternative.As earnings season comes into full bloom, some businesses outside big tech are capturing the attention of investors.Coffee chain Starbucks (NASDAQ: SBUX) is a closely followed company because its trends can offer unique insights into the health of the economy and consumer purchasing habits.Last week, Starbucks released results for its second quarter of fiscal 2024, ended March 31. O ...