Instacart: Grocery Shoppers Ditch Merchants That Don't Offer Smart Carts
Maplebear (CART) PYMNTS·2024-05-09 06:00
Instacart is seeing in-store technologies impact grocery shoppers’ spending and loyalty.The aggregator’s CEO, Fidji Simo, noted in a letter shared with investors Wednesday (May 8) discussing its first-quarter 2024 earnings results that, according to merchants who have deployed the company’s Caper Cart smart self-checkout shopping carts, “people are seeking out stores” that offer the technology, including shoppers who are new to the merchant.“We made an early bet that smart carts would be the winning technol ...