Jumia’s revenue and gross merchandise volume showed growth despite a decrease in quarterly active customers, according to its Q1 2024 report. Revenue increased by 19% year-over-year (57% in constant currency) to $48.9 million, while GMV surged by 5% year-over-year (39% in constant currency) to $181 million.The quarterly active customers of the African e-tailer, on the other hand, declined by almost 5% from 2 million to 1.9 million due to cost-cutting measures such as reduced customer incentives and free shi ...