Yum Brands Q1 Earnings Show Digital Sales Surge Amid Broader Challenges
YUMYum!(YUM) PYMNTS·2024-05-02 01:09

Yum Brands, the company behind Pizza Hut, KFC and Taco Bell, reported mixed results in its Q1 earnings announcement Wednesday (May 1) with challenges evident in its traditional sales channels, but a significant milestone in its digital growth strategy. Despite a 3% decline in same-store sales worldwide, Yum Brands’ digital efforts reached new heights. The company reported that for the first time, digital transactions accounted for over 50% of its total sales, nearing $8 billion. The overall sales figures re ...