Choice Hotels President and CEO Patrick Pacious opened the three-day event, telling Choice franchisees, "Together, we have achieved a new level of success and positioned our brands to capture even more of the growing demand for travel in the coming years." "Choice is a leader in technology and innovation, brand creation, brand renewal and franchisee retention," Pacious added. "And when we look to the future, we see a portfolio of brands that are getting stronger together: By investing in Upscale, we have be ...