Snap Reports Augmented Reality Drives User Engagement, Brand Advertising
SNAPSnap(SNAP) PYMNTS·2024-04-26 08:56

Snapchat parent company Snap believes that augmented reality (AR) will be “one of the most meaningful advancements in computing that the world has ever seen.” Evan Spiegel, CEO of Snap, said this Thursday (April 25) during the company’s quarterly earnings call. He said that Snap considers AR to be one of the company’s three strategic priorities, alongside revenue growth and community growth. “We have never worked on anything as profound and meaningful as augmented reality,” Spiegel said during the call. “AR ...