Levi's Finds D2C Business Provides Greater Consumer Trend Insights
Levi Strauss & (LEVI) PYMNTS·2024-04-22 22:34
Levi Strauss has found that selling through its own stores gives it greater insights into consumer trends.The company’s D2C channels also allow it to test new products before making them available to wholesalers and reduce the uncertainty around dealing with wholesale customers like department stores, which have seen slower sales in recent years, the Wall Street Journal (WSJ) reported Monday (April 22).Levi’s is making progress in its shift to a direct-to-consumer (D2C) model, according to the report. The c ...