Latest Booking.com Sustainable Travel Data Reveals Ongoing Challenges for Americans & Highlights a Heightened Opportunity for Cross-Industry Collaboration
BKNGBooking Holdings(BKNG) Prnewswire·2024-04-22 19:07

NEW YORK, April 22, 2024 /PRNewswire/ -- Today, Booking.com releases new research, with insights gathered from more than 31,000 travelers across 34 countries and territories, exploring the latest consumer attitudes, priorities and influences related to sustainable travel, revealing: 48% of Americans feel traveling more sustainably is important, but not a primary consideration when planning or booking travel One-fourth (26%) feel the damage already done is irreversible, and that the choices they make are no ...