From Heineken's Dumb Phone to T-Pain, '00s Make a Comeback
HEINYHeineken(HEINY) PYMNTS·2024-04-20 16:00

From the rise of social networking to a more fractured media landscape to the integration of artificial intelligence (AI) into daily life, the world looks very different now than it did in the ’00s, and brands are seizing on the opportunity to harken back to a simpler (and more low-rise-jeans-filled) time. Most of us don’t turn to beer brands to provide us with our cellphones, but Heineken announced Wednesday (April 17) a collaboration with streetwear marketplace Bodega to launch The Boring Phone, a non-int ...