PubMatic (PUBM) is expanding its footprint in the digital advertising landscape with its recent collaboration with GroupM, the media investment arm of WPP. The collaboration provides advertisers with cohort-based modeling capabilities powered by a distributed AI model developed by Resolve, a Choreograph company, to enable scalable targeting across multiple publishers, ensuring privacy-first ad buying at scale. By seamlessly integrating this proprietary technology into the PubMatic SSP (Sell-Side-Platform), ...