Peloton Drops Free-Membership Tier After Less-Than-Expected Results
PTONPeloton(PTON) PYMNTS·2024-04-16 05:30

Connected fitness company Peloton has stopped offering an unlimited free-membership tier that was once a key part of its growth strategy. The free tier for the company’s app was added in May 2023 to attract new customers but was dropped within the last few weeks after failing to convert these new users into paid subscribers, CNBC reported Monday (April 15). People who already signed up for the tier will continue to have access to it, but new users will be able to choose from only two paid options — at $12.9 ...