Nike CEO says focus on its own website and stores went too far as it embraces wholesale retailers again
NKENIKE(NKE) CNBC·2024-04-13 01:00

Illuminated trademark of the American athletic footwear and apparel corporation Nike, Inc. seen on the Nike Store window in Antwerp, Belgium. (Photo by Karol Serewis/SOPA Images/LightRocket via Getty Images) Nike CEO John Donahoe acknowledged Friday that the company moved too far away from wholesale partners like Macy's and DSW in its quest to become a retailer that primarily sells merchandise to shoppers through its own stores and website. "We recognize that in our movement toward digital, we had over rota ...