Burlington Stores, Inc. (BURL) has successfully tailored its market approach by segmenting its customers into lower-income groups and those with moderately higher incomes who are seeking more affordable shopping options. This strategic segmentation allows Burlington to meet a diverse range of consumer demands, broadening its market appeal and reach. The company's merchandising strategy plays a crucial role in its success. It focuses on a diverse selection of well-known brands in its clothing and accessories ...