Cross Screen Media Partners with LiveRamp to Enhance Video Ad Targeting and Measurement for Local Agencies
LiveRamp (RAMP) Prnewswire·2024-04-11 19:45
ALEXANDRIA, Va., April 11, 2024 /PRNewswire/ -- Cross Screen Media, a CTV activation managed service provider for local agencies, today announced its strategic partnership with LiveRamp (NYSE: RAMP), a leading data collaboration platform. This collaboration marks a significant step towards enhancing Cross Screen Media's targeting and measurement capabilities, while strategically positioning them for the cookieless future. Through its use of LiveRamp's identity resolution and transcoding app that is Powered ...