Rent the Runway Drives Loyalty Boost With AI Search Upgrades
Rent the Runway(RENT) PYMNTS·2024-04-11 05:54
As consumers demand more frictionless experiences from their eCommerce merchants, Rent the Runway is seeing its digital rethink drive higher retention.The company shared in a presentation Wednesday (April 10), alongside its fourth quarter and full year fiscal 2023 financial results, that it saw loyalty rise 10% year over year following improvements to the user experience on its digital platforms.“[We] will be … continuing the digital product innovation we started in 2023 to drive increases in conversion and ...