Consumers’ growing health consciousness and shift toward reduced-risk products have driven tobacco players like Altria Group, Inc. (MO) to focus on smoke-free options. Going with the trend, the tobacco giant has adapted its strategy by introducing various oral tobacco, e-vapor and heated tobacco offerings. Also, the company has been benefiting from its solid pricing power as although higher pricing might lead to a possible decline in cigarette consumption, it is seen that smokers tend to absorb price increa ...