Altice (ATUS) Optimum Revamps Branding With Client Focus Strategy
ATUSAltice USA(ATUS) Zacks Investment Research·2024-04-04 02:46

Optimum, a brand of Altice USA, Inc. (ATUS) , recently announced the launch of a new brand platform and marketing campaign with the tagline ‘Where local is big time.’ The multichannel media campaign emphasizes Optimum's commitment to serving local communities by leveraging its advanced technological capabilities. The campaign features two key advertisements, “Wrong Class” and “Investigation,” showcasing its role in keeping people and businesses connected in critical situations. It will be visible across Opt ...