The Zacks Hotels and Motels industry performance in 2024 is likely to be impacted by high costs, heightened geopolitical risks and persistent macroeconomic uncertainty. However, industry participants’ focus on expansion efforts, hotel conversions, strategic partnerships and loyalty programs bode well. The industry exhibited resilience behind cost-saving initiatives and digital enhancements. Hotel owners continue to focus on maintaining a balance between maximizing hotel profitability and driving guest satis ...