Investors care about the bottom line. What does this mean? Well, we want to be looking for companies that are making a profit and growing their earnings at an appealing rate over time. There’s not much appeal in investing in a company that doesn’t have great prospects for improving its earnings. It’s also not too enticing to put our money in a company that can make great revenue but can’t manage to hang on to any of it after all of its costs. Although there are occasions when it can be crucial for companies ...