Altria Group, Inc. (MO) has been navigating market uncertainties with the support of its pricing power and focus on smoke-free products. These upsides have been working well for the tobacco giant amid soft cigarette volumes. Pricing Power Altria has been benefiting from its strong pricing power, which has helped the company stay firm amid challenges. Though higher pricing might lead to a possible decline in cigarette consumption, it is seen that smokers tend to absorb price increases due to the addictive qu ...