The French have fallen in love with American fast food. Here's why
DPZDomino’s Pizza(DPZ) CNBC·2024-03-19 20:00

In France, a land of fine dining, Michelin stars and high standards for cuisine, there's a surprising favorite: American fast food. In 2023, the nation ranked third in Europe for fast-food sales, with a total of 19 billion euros, according to market research company Euromonitor International."An appetite for the American way of life has built in France, a big appetite," Xavier Expilly, president and founder of consulting firm EXPM, told CNBC.Expilly oversaw Popeyes' 2023 arrival in France while serving as C ...