Key Takeaways So-called "boomerang CEOs" are executives who return to lead a company for a second time after previously stepping down (or being fired) from the role. Companies may choose to bring back prior CEOs during times of crisis or when they want to eliminate onboarding time with a leader well aware of the firm. Some examples of successful boomerang CEOs have included Steve Jobs of Apple and Howard Schultz of Starbucks, both of whom helped to rescue their companies from poor performance. A 2020 study ...