Dick's Sporting Goods Converts 65% of Customers to Click-and-Mortar™ Shoppers
DKSDick's Sporting Goods(DKS) PYMNTS·2024-03-15 00:02

In an effort to further engage its highest-value customers, Dick’s Sporting Goods is integrating more technology into the in-store experience. The sports retailer shared in a presentation with analysts Thursday (March 14) discussing its fourth-quarter and full-year fiscal 2023 financial results that it is incorporating more technologies into its stores, from virtual sports simulators to digital-powered footwear shopping assistance. “Our digital capabilities are … core to our omnichannel success, and we cont ...