KINESSO Unveils Industry's Most Cutting-Edge Solution to Optimize Campaign Performance in the Post-Cookie Era
IPGIPG(IPG) Businesswire·2024-03-08 23:09

NEW YORK--(BUSINESS WIRE)--KINESSO, the IPG Mediabrands technology-driven performance marketing agency within Interpublic Group (NYSE: IPG) announced today the launch of their Emerging Tech Assessment (ETA), a next-gen solution for brands looking to optimize campaign performance in a post-cookie world. This proprietary offering is the most comprehensive offering of its kind, specifically designed to assess and mitigate potential performance risks for clients and marketers alike. The quickly approaching p ...