lululemon's First-of-its-Kind Women's Ultramarathon, FURTHER, Begins March 6 to Better Understand Human Performance and Challenge World Records
lululemon(LULU) Businesswire·2024-03-06 03:00
VANCOUVER, British Columbia--(BUSINESS WIRE)--lululemon (NASDAQ:LULU), as part of its FURTHER initiative aimed at showcasing just how far women can go with support and access to resources and product innovations typically reserved for men, today unveiled new products developed with and for the female athletes competing in the brand’s first-ever women’s ultramarathon. Products designed for the six-day ultramarathon, which begins March 6 just ahead of International Women’s Day, were co-created with 10 fema ...