Comcast Advertising Launches Signal Authentication Service to Improve the Accuracy of Cross-Screen Measurement and Attribution of Television Advertising
Comcast(CMCSA) Businesswire·2024-03-01 02:30新服务推出 - Comcast Advertising今日宣布推出其新的Signal Authentication Service，旨在为测量公司和平台提供可靠的身份信号[1] - 该新服务利用Blockgraph技术，允许合作伙伴提交广告日志、网站分析或归因数据，并确保广告暴露或事件传递给经过身份验证的住宅户[3] - Comcast Advertising的新服务将在数百万家庭规模上提供一种准确度水平和标准，以确保线性和流媒体电视测量的准确性[4]