Wendy's planning Uber-style ‘surge pricing' where burger prices fluctuate based on demand
WENWendy’s(WEN) New York Post·2024-02-27 00:04

Wendy’s is preparing to test an “Uber-style” surge-pricing model where prices will fluctuate throughout the day based on demand — meaning a Dave’s burger will cost more during the lunchtime rush. Wendy’s CEO Kirk Tanner — who rose to the chief role earlier this month — announced the new system on a call with investors, noting that the pricing menu will begin testing in 2025, Daily Mail earlier reported. With the dynamic pricing model, the chain’s iconic Dave’s Single could increase by as much as $1 at lunch ...