Warner Bros. Discovery (WBD) partnered with Snapchat (SNAP) to generate excitement for the upcoming release of Dune: Part Two. This collaboration aims to leverage Snapchat's popularity, particularly among younger demographics, to boost anticipation for the movie's debut on Mar 1. The campaign features an array of interactive elements, including an augmented reality (AR) lens and custom cameo stickers, which will complement video ads promoting the film. The centerpiece of the campaign is the AR lens, which a ...