Innovid the First to Provide Granular Outcomes Measurement Across All DSP & SSP Ad Buys
CTVInnovid (CTV) Businesswire·2024-02-22 22:00

NEW YORK--(BUSINESS WIRE)--Innovid (NYSE: CTV), an independent platform for the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear TV, and digital, today announced the availability of publisher-level outcomes analysis for all DSP and SSP campaigns. The first-of-its- kind offering helps brands and agencies break down silos inherent in DSP and SSP reporting to understand, assess, and compare performance across all of their media buys through a granular and unbia ...