Heineken’s policy of putting up prices last year has come back to bite it with volumes down by 5% in 2023 compared to the year before. The Dutch brewer’s pricing policies helped it keep revenues moving forward at €36.4bn, up from €31bn, but profits felt the impact falling 4.3% to €2.3bn. In a statement, Dolf van den Brink, chairman, said it has had to prioritise pricing to offset unprecedented levels of commodity and energy inflation. As a result, drinkers had switched to cheaper rivals, he said. In the UK ...