Why direct-to-consumer darlings such as Casper, Allbirds and Peloton are now struggling
BIRDAllbirds(BIRD) CNBC·2024-02-11 01:00

The direct-to-consumer boom is coming to an end. A once-bustling group of companies, backed by billions in venture capital funding, saw a record year for IPOs in 2021. Now, three years later, most of those direct-to-consumer, or DTC, companies still struggle with profitability. "It's that profitability angle now that demarcates the winners in DTC from the losers," said GlobalData Retail's managing director, Neil Saunders. "One of the problems with a lot of direct-to-consumer companies is they're not profita ...