Pinterest Pins Hopes on Improved Checkout to Boost Sales
PINSPinterest(PINS) PYMNTS·2024-02-09 07:01

As social media platforms compete to capture consumers’ impulse spending, Pinterest has been making changes to the shopping experience to drive in-app and on-site purchasing. The social media company shared Thursday (Feb. 8) on an earnings call accompanying the release of its fourth- quarter and full-year 2023 financial results that it is improving the buying process to drive monetization. “We … made significant advancements on the shoppability of the platform,” Pinterest CEO Bill Ready told analysts during ...