Chipotle Taps Targeted Upselling as Restaurants Compete to Personalize the Experience
CMGChipotle Mexican Grill(CMG) PYMNTS·2024-02-07 07:47

Chipotle Mexican Grill is targeting its messaging based on digital data from its loyalty members, as across the restaurant industry, leading players are competing to offer the most personalized experience.  The fast-casual giant, which has more than 3,400 locations across five countries, on a call with analysts discussing its fourth quarter and full year 2023 financial results, reported Tuesday (Feb. 6) that it is leveraging the insights gleaned from its digital loyalty program to more effectively boost cus ...