‘Undeniable' Taylor Swift connection: Health and beauty brands are buying pricey Super Bowl ads
e.l.f.(ELF) Market Watch·2024-02-07 01:09
A trio of health and beauty brands are buying pricey commercial time for CBS Sports’ coverage of Super Bowl LVIII. Two of them are new to the Big Game, the third is returning from a long hiatus, and more brands could still enter the mix by Feb. 11, since some advertisers like to keep their plans a surprise. (Notably: There were zero national-in game ads for health and beauty brands last year.) And while those additions can’t be tied directly to Taylor Swift’s relationship with Chiefs tight end Travis Kelce, ...